90% of website visits begin with a search and 70% of these searches click on a natural listing. A long term commitment to SEO can yield a fantastic return on investment.
Jasmin Media has enabled its clients to achieve top 3 rankings in the most competitive online markets;. Our proven documented and transparent approach has helped our blue chip and SME clients achieve results time and time again.
Search engine optimisation (also known as SEO, organic or natural search) is the process of optimising your websites structure, content and how other websites link to you, in order to achieve the highest possible rankings in the search engines.
Our proven process tackles each one of these factors on a monthly basis and we then produce a detailed, jargon-free monthly report on the developments and improvements this brings to your website and business.
Once a sites content and structure have been optimized, it needs to have links built to it on a continuous basis. Links from other web sites pointing to yours help push your site up the rankings for your keywords and the words contained within the link text.
Why is Link Building so important to search engine optimization? Links are so important because they are so powerful in creating very high rankings, this is due to Google’s emphasis on seeing links from one site to another as votes towards the quality of content on that site.
Links are so important because they are so powerful in creating very high rankings. This is due to Google’s emphasis on seeing links from one site to another as votes towards the quality of content on that site.
So if Google sees two identical pages of content talking about mortgages but one has 10 links pointing to it and the other 100, the site with the most inbound links from other content related sites will rank higher.
The reason Google works in this way is that when they were creating their search engine and devising ways of identifying the difference between a quality site and a junk site, they noticed that most of the quality sites had other related sites linking to them. This fundamental pattern is still at the heart of Google’s algorithm and is the main reason they still deliver quality results in their search engine rankings.
Other search engines use links in a similar way but Google seems to place much more emphasis in this area than any of its competitors.
One-way links are much more powerful in achieving high search engine rankings. This is because they more accurately represent the “natural” linking Google looks for in its algorithm. Often these links are bought and therefore a budget needs to be included within your campaign for the purchase of one-way links from content related sites.
Web site Optimization - We work very closely with our clients to ensure we get the best results. Our transparent approach will help you to further understand SEO, allowing you to make informed decisions that lead to greater success in the future.
We go through a proven process to achieve outstanding natural search results. Regardless of the size or style of your website we take the following steps:
Campaign Planning – It is vital that we get under the skin of your business; understanding your strengths, your competitors and overall business goals. Through a campaign planning session we will garner as much of this information as possible and then create a bespoke strategy to perfectly suit your requirements.
Website Review – The next step is to understand your website. We produce a 25 point report regarding your sites structure and how this impacts its current performance in search engines.
Keyword Research – Detailed customer profiling and keyword research will discover which words and phrases your target audience is searching for when looking for your products and services. This means that we will usually have a clear picture of the most suitable phrases to target and the likely impact of traffic increases once first page rankings are achieved.
Content Optimization – Armed with our keyword research we then begin to optimize key content pages within your website. We will optimize in such a way to ensure the most relevant pages of the site rank for the associated term,. The majority of our content optimization targets Google UK due to the fact that Google current dominates around 85% of the UK search market.
Link Building – At this point the structure and content will be laid out in the correct fashion and the next step is to initiate an intensive and ethical link building campaign. Link Building is a complex subject and each campaign will have a different strategy based on the competitiveness of your industry, the campaign goals and resources we have available.
Management Reporting – Reporting and analysis is vital to each campaign, without the right statistics we are flying in the dark. We typically work with Google Analytics and produce monthly reports tailored to your specific needs. Our reports include traffic analysis, monthly ranking improvements for target phrases, traffic to conversion/sales ratios, competitor analysis and anything else we deem important to report and analyze each month. Each of our clients is assigned a dedicated account.
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